Getting Recognized (and Paid) for Your Creative Interests
Many crafters and artists hope to one day turn their hobby into a career. Knowing what demographics your work appeals to and how to attract them is essential when turning your passion into a business. For a capable but inexperienced creator, the first steps are often the most difficult.
1. Showcasing Your Talents
The first step to selling your creations is to establish what demographics will be interested in your work, to begin with. Figure out the best groups to market to, then take your creations where they are. This may be at art shows, conventions, or on display in local businesses. Writers can enter their work into contests or submit short stories to magazines in the hopes they’ll be published. The only way to find success is to put yourself out there, so start attracting some eyes to your products.
More than physical displays and word of mouth, social media can spread awareness of your passion across the entire world if targeted properly. Establishing an online presence will also make it easier to transition into selling your works online if your demand can facilitate that. Your social media should unambiguously represent what you”re selling, but enough of your personality should be on display to maintain the interest of potential enthusiasts.
2. Turning Your Creative Pursuit Into a Business
When you’ve figured out who you’re selling to and how it’s time to create a business plan. This document should explain when investors can expect a return on their investment, how much starting capital you will need, what goods or services you provide, and how your employees, if any, are structured. A good business plan not only serves as a step-by-step guide to the formation of your company, but potential sources of funding will need evidence that your idea can be executed profitably.
When the time comes to market your project, you should develop a brand under which your creations are sold. A solid logo will strengthen your brand awareness by reminding customers that you’re the creator behind other products that satisfied them. While a graphic designer can provide you with a high-quality logo for a price, online tools allow you to make them on your own for free using a multitude of templates.
There are, of course, more steps involved, so learn how to start a new company.
3. Moving the Business Ever Onward
If your project is successful enough, you’ll find higher demand than you can handle before long. If your process is easy to replicate, you have the opportunity to train employees to absorb a portion of your workload. If it’s a unique and personal service you provide, such as portraits or commissioned writing, setting hard limits and realistic turnaround times can keep you accountable to your clientele while allowing you the time to comfortably complete your tasks.
As you grow, you may encounter imitation’s most unflattering form: plagiarism. Copycats are found in every industry, and preparation is vital to protecting your work. Copyrights, patents, and trademarks are all methods you can take to provide evidence of your creations and give you legal recourse in the event your intellectual property is pilfered. If you’re unsure whether you have sufficient protections in place, talk to an attorney who specializes in copyright law.
Many creative types dream of one day monetizing their passion. Finding your audience and catering to their wishes are the best ways to find success in your creative pursuits.
Article written by Ian Garza