A Small Business Website must reflect its values and products in a matter of seconds. Therefore, it is extremely important to capture the viewer’s eyes the moment they arrive at your webpage.
The goal will always be to engage the visitor, make sure to spend enough time by visiting your pages, review the value or product in order to lead to a possible purchase.
It is very important that your message represents the value of your product and it is worth the time for the visitor and eventually lead to approach you either by email, call, or better yet spend the time to give you a visit if you are local.
The Importance of the content
1. The Wording
People take this for granted, and it is not easy to believe in the power of words when comes to describe what is exactly your Small business does. A small business website must be able to describe, in a welcoming and friendly way, what it does or what the product is, where can you locate it (if not online) this product, and the hour of access. But more importantly, a small business website must narrate its story of business creation, beginning, and goals. Studies have shown in the past years, people tend to engage more with stories more humble or simple.
2. The Photography
We are living in a very visual world where we have the option to capture a simple moment and make it last forever. Photography not only will express ideas and feelings but also, and with the help of our phones & social media, has become an immense tool for us to really implement in any project we have in our day by day life.
Photography plays an extremely important role in any small business website. It’s a way to broadcast yourself, your products, locations, or even what you do, but more importantly, it will give you credibility. Users would like to know what is it you are selling or what you offer. Good photography can explain all this easily with no words but it is important not to take this for granted, photography can be definitely a powerful tool and it must be on your website for sure. Know more here.
3. SEO SEO SEO
As much tired as you probably are from hearing these words, they are absolutely true, and for those who don’t know yet what SEO means, here is a quick review. SEO stands for Search Engine Optimization, and what it does is simply suggest a series of keywords (specific keywords that are part of your content) to search engines such as Google, Yahoo, etc. This way you or your small business can be found in an easy way with a simple search. In today’s web world this is essential in order to rank on any of these search engines.
These simple tips are extremely basic and for every website’s look. But they are extremely important for its development and appearance. Remember, it’s all about capturing the viewer’s eye in a fast matter of time possible.